MORGAN STANLEY: BOUNDARY
ERASING BOUNDARIES IN WOMEN’S TENNIS
In 2023, Morgan Stanley announced that it had become an official global partner of the Women’s Tennis Association (WTA). The partnership was created with a shared vision for fostering inclusivity and expanding access to the game of tennis.
Ahead of the US Open Tennis Championships, Morgan Stanley released its first TV spot highlighting the partnership. The spot, called “Boundary,” features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez, who first made her mark on the tennis world in 2021 at the age of 19. The ad highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.” As Morgan Stanley CMO Alice Milligan has said, “We believe that our partnerships need to represent our core values and put purpose front and center. Alongside the WTA, we’re proud to do just that and help develop the next generation of athletes and leaders on and off the court. If you can see her, you can be her.”