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STATE FARM + DISNEY’S HAUNTED MANSION

HAUNTINGLY GREAT COVERAGE

State Farm collaborated with The Walt Disney Studios to celebrate the release of the new film, Disney’s Haunted Mansion.

As part of this collaboration, State Farm released an original spot featuring Jake from State Farm interacting with Gabbie, the Mansion’s new owner, played by Rosario Dawson. The spot was created by TMA with the Walt Disney Studios and Haunted Mansion team and Soapbox, a Disney production house.

The new spot was part of State Farm ongoing “What if” campaign, which leaned into the concerns people have around the potential outcomes of homeownership. In it, we see Jake from State Farm walking with Gabbie and explaining how State Farm can help with her insurance needs, including talking to an agent and filing a claim on the State Farm mobile app. Or, as Jake reassures, State Farm is there for your “what ifs,” including a hauntingly great list of coverage options.

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