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Cultural-Resonance-Score

THE ONLY MEASURE OF A BRAND’S PRESENCE IN CULTURE

(THAT IS PREDICTIVE OF FUTURE SHARE OF CUSTOMERS)

This metric gives you a truly unique perspective on how your brand shows up in the world through ranking brand performance across the four pillars of Cultural Resonance: Recognition, Alliance, Engagement, and Advocacy.

RECOGNITION

When your brand’s role in culture is absolutely clear in the consumer’s mind

ALLIANCE

When your brand’s worldview and the consumer’s perspective are aligned.

ENGAGEMENT

When the consumer willingly invests their time in your brand

ADVOCACY

When the consumer actively amplifies your brand’s message to the world.

Cultural Resonance Score™ is a percentile rank (0-100) of a brand’s impact on culture, among aware consumers. As the graph to the right highlights, a stronger Cultural Resonance Score™ aligns with a stronger share of customers.

Get your brand’s score today!

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