Taylor Swift may have put Travis Kelce “on the map” this season (kidding), but it was Kelce, along with Chiefs teammate Patrick Mahomes and Coach Andy Reid, who made State Farm ads transcend NFL fandom into pop culture. At the heart of the films, Jake from State Farm and Mahomes use familiar football scenarios to explain the cost-saving benefits of bundling home and auto through State Farm’s Personal Price Plan. Coach steals “nuggies” while the guys use a combo meal to explain bundling. Mahomes gives a locker room speech to explain how “bundle home and auto” can be a single word if you bundle ‘em. Mahomes and Jake try to persuade Kelce that changing his last name to MaAuto would make him and Mahomes the best bundle in the league.