TMA helped ORB Innovations launch the new ORB Sport™Smart Mouthguard, the first-of-its-kind wearable device for athletes and fitness enthusiasts.

The ORB Sport Smart Mouthguard monitors data, offering athletes a comprehensive view of their performance while protecting against dental injuries like fractured teeth. Other wearables, such as a ring, watch or chest strap, can’t be worn safely in contact situations; whereas a mouthguard is already a recommended piece of equipment.

The brand debuted a new campaign starring Atlanta Falcons Running Back and ORB Sport partner Bijan Robinson. The :30 spot features Robinson in an intensive day of training while wearing his ORB Sport Smart Mouthguard.  Promising “we are the new guard,” the video shows how the breakthrough device helps him “track every step, monitor every hit” to help him study “how much heart he puts into every move.”  He then points to his new ORB Sport Smart Mouthguard and says, “That’s my why.  This is my how.”