Video games and Doritos share a special bond within their DNA: triangles. But in a world where Gen Z gamers don’t respond to traditional ads in games, Doritos needed an authentic way to connect with them that also furthered the brand’s mission to redefine how people see triangles.

Introducing Doritos Triangle Island, created in Fortnite. Inspired by Doritos flavors, fans explored the island by completing quests to collect triangle-shaped items and earn in-game XP. They could also compete against fellow chip lovers in three branded mini-games designed to test their skills.

During its first month of launch, Doritos Triangle Island saw 280,000 unique visitors, with 32,000 average active users spending just over 13 minutes playing on the Island each visit. In the end, Doritos took another giant step forward to owning the triangle and built an engaging world in Fortnite that made sure that when gamers see triangles, they’ll think of Doritos.