THE ONLY MEASURE OF A BRAND’S PRESENCE IN CULTURE
(THAT IS PREDICTIVE OF FUTURE SHARE OF CUSTOMERS)
When your brand’s role in culture is absolutely clear in the consumer’s mind
When your brand’s worldview and the consumer’s perspective are aligned.
When the consumer willingly invests their time in your brand
When the consumer actively amplifies your brand’s message to the world.
Cultural Resonance Score™ is a percentile rank (0-100) of a brand’s impact on culture, among aware consumers. As the graph to the right highlights, a stronger Cultural Resonance Score™ aligns with a stronger share of customers.
Get your brand’s score today!