THE ONLY MEASURE OF A BRAND’S PRESENCE IN CULTURE
(THAT IS PREDICTIVE OF FUTURE SHARE OF CUSTOMERS)
This metric gives you a truly unique perspective on how your brand shows up in the world through ranking brand performance across the four pillars of Cultural Resonance: Recognition, Alliance, Engagement, and Advocacy.
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RECOGNITION
When your brand’s role in culture is absolutely clear in the consumer’s mind |
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ALLIANCE
When your brand’s worldview and the consumer’s perspective are aligned. |
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ENGAGEMENT
When the consumer willingly invests their time in your brand |
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ADVOCACY
When the consumer actively amplifies your brand’s message to the world. |
Cultural Resonance Score™ is a percentile rank (0-100) of a brand’s impact on culture, among aware consumers. As the graph to the right highlights, a stronger Cultural Resonance Score™ aligns with a stronger share of customers.
Get your brand’s score today!
